It used to be that big mansions and fancy jewelry were the consummate signs of wealth, but new research shows that people are increasingly spending their wealth on less “conspicuous” forms of consumption. In today’s world, it pays more to signal your status with things like health care and education and nutrition. How did this change come about? And what does effect does it have on the rest of the population who can’t afford these new status symbols?
In this episode, Elizabeth Currid-Halkett helps us walk a mile in the shoes of today’s “aspirational class” and see how they’re spending their wealth…and how it accelerates the rat race for the rest of society.