Google (and the rest of the web) must choose what will be important…

I hope Eric Schmidt understands the weight of his question:

“We can index real-time info now – but how do we rank it?”

Google has monetized the web, and barring any changes, the decisions it makes regarding real-time search will shape the future of online content.  You end up getting what you choose to measure.  You find what you are looking for.  Search algorithms are editorial decisions. Continue reading “Google (and the rest of the web) must choose what will be important…”