Jobs 101

by Ronald C. Burkhardt

Cross-posted at my own site.

It became apparent to Steve Jobs in the summer of 2011 that his death was a near certainty.  Fortunately, he had set out with a plan to distill the Essence of Jobs into a form that could be taught to Apple Executives as early as 2008.  An anonymous Apple Executive said the following in a recent LA Times article by Jessica Guynn:

“Steve was looking to his legacy. The idea was to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees,” said a former Apple executive who spoke on the condition of anonymity to preserve his relationship with the company. “No other company has a university charged with probing so deeply into the roots of what makes the company so successful.”   Continue reading “Jobs 101”