A Rose by Any Other Name

by Norman Horowitz

As a television executive, I have realized the value of selling things with more or less “catchy” or previously used titles. There were programs called “Poltergeist: The Series,” “The New Sea Hunt,” and “American Werewolf in London: The Series.” Words used to describe movies and television content matter, and they matter a lot.

I was on a cable panel about 30 years ago when I suggested that the television series “Happy Days” lived in the consciousness of the American public and that everyone who watched television at that time knew what it was. Names of things mattered then as they do today. Television people and politicians have long understood this.

I just loved it when the White House apologized for the President’s description of the campaign against terrorism as a “crusade.” For an encore, they renamed the campaign “Operation Infinite Justice,” a name that seemed to some Muslims to promise what only Allah could deliver.   Continue reading “A Rose by Any Other Name”