Disrupting the Content Distributors

by Ronald C. Burkhardt Big Media is beset by threats on all sides.  They are trying to deal with the web, the app economy, and the monetization of bandwidth by the cable companies.  ‘Free’ broadcast TV has been challenged by the higher-quality shows on subscription networks like HBO, Showtime, and Starz as well as basic-cable…

Half-time in America

There are a handful of American campaign advertisements and political speeches that have stood the test of time.  Consider JFK’s moonshot speech, FDR’s “nothing to fear except fear itself”, LBJ’s “Daisy” advertisement, and Ronald Reagan’s “Morning in America”. I firmly believe that one advertisement – from an unexpected place – has the ability to reframe…

Squeezing the Middlemen

by Ronald C. Burkhardt Comedian Louis CK [website, Twitter] is the latest of real world creatives to sidestep the various middlemen involved in content distribution to go it alone.  He went directly to his fans, releasing a show taped at the Beacon Theater for the low price of $5.  He also omitted any digital rights…

Jobs 101

by Ronald C. Burkhardt Cross-posted at my own site. It became apparent to Steve Jobs in the summer of 2011 that his death was a near certainty.  Fortunately, he had set out with a plan to distill the Essence of Jobs into a form that could be taught to Apple Executives as early as 2008.…

Gimmicks Are Not a Sustainable Business Model

by Ronald C. Burkhardt Crossposted at my site. I’m impressed by Philadelphia Media Networks’ bold push into the tablet-consumed digital content space, but dismayed as well.  This is a solution to A problem, but not the problem. PMN will be selling a subsidized Archos ANOVA 10 G2 (similar to this one on Amazon), bundled with applications and subscriptions…